DrinkFree is a Malaysian brand that offers free spring water in cans that have brand ads, serving as an innovative advertising platform. The company is trying to push the idea that everyone should be able to drink natural spring water for free, and that this would be made possible through paid advertising.
DrinkFree is similar to FreeWater, which is an innovative advertising platform that utilizes premium spring water as a new type of advertising medium while prioritizing philanthropy and sustainability. Ten cents from each beverage is donated to charity to build water wells for people in need. The founder of DrinkFree is a 23-year-old Malaysian law graduate who is making a business out of giving away free canned water. The company is trying to make drinking natural spring water accessible to everyone, and they believe that this can be achieved through paid advertising. The idea is that companies can advertise on the cans of free water, and this will cover the cost of producing and distributing the water. The founder believes that this model can be successful because it benefits both the advertisers and the consumers. It is worth noting that while bottled water expiration dates can vary from a few months to years, expired water is usually safe to drink, but can make you sick in rare cases. Tap water is a much cheaper alternative to bottled water, costing only 0.58 cents per gallon on average in Minnesota. However, premium water brands like Liquid Death have become popular in recent years, with the company’s founder and CEO, Mike Cessario, starting a $700 million water brand.
What is the business model of DrinkFree?
DrinkFree is a Malaysian brand that offers free spring water in cans that have brand ads, serving as an innovative advertising platform. The company’s business model is to make drinking natural spring water accessible to everyone, and they believe that this can be achieved through paid advertising. The idea is that companies can advertise on the cans of free water, and this will cover the cost of producing and distributing the water. The founder believes that this model can be successful because it benefits both the advertisers and the consumers. The company is trying to push the idea that everyone should be able to drink natural spring water for free, and that this would be made possible through paid advertising. The company is similar to FreeWater, which is an innovative advertising platform that utilizes premium spring water as a new type of advertising medium while prioritizing philanthropy and sustainability. Ten cents from each beverage is donated to charity to build water wells for people in need.
